This is a feature that never launched at MTV because of boring technical reasons. Here’s the idea: for better or worse, most blog stories are based on extracting a single text quote from a story or interview. Why not audio, too?
The way someone says something can sometimes be more powerful than what’s actually said, which is how I felt when interviewing “Fallout 3” public relations lead Pete Hines before his game was released last fall and we talked about how Bethesda Softworks deals with piracy. It was a touchy subject.
I’ve embedded the clip below (if someone has a more elegant hosting solution I can embed on a free WordPress blog, please let me know!), but if you’d like a copy of the text, too, I’ve included that after the jump.
“It’s not easy. Being a consumer, I totally see it from the consumer side. ‘Get out of my way and let me play the game.’ Right? ‘I paid you money for this. I deserve to play the game with no barriers to entry and no frustrations.’ But I also see the other side, which is [that] one of the things I do is work with our QA [quality assurance] guys and the folks that provide all of our customer support and the amount of times we see stuff coming through where it’s like…the resolution to the problem was the guy had a pirated copy of the game. The amount of money that we spend supporting people who didn’t pay us for the game in the first place … is fucking ludicrous. We talk to other developers and guys [are like] ‘yeah, it’s a third, it’s 50% of our support.” — Pete Hines, exec. producer of “Fallout 3,” in the lobby of a San Francisco hotel, 10/08