Ngmoco head Neil Young, formerly of Electronic Arts, addressed fears of downloadable content exploitation during his opening keynote at the Game Developers Conference.
Gamers became a little easy when Apple introduced the ability for developers to incorporate downloadable content into their iPhone games with the upcoming operating system update, currently dubbed iPhone 3.0.
Young showed a demo of LiveFire, their upcoming iPhone first-person-shooter, which famously featured a moment where a player purchased a 99-cent rocket launcher. That’s not indicative of where they’re going with iPhone downloadable content, Young told the audience.
“That’s not gonna happen,” said Young. “We’re not gonna prioritize greed over gameplay.”
The rocket launcher was just a proof-of-concept, he said.
Downloadable content is coming to the iPhone this year, though, and LiveFire will be one of the games taking advantage of it out of the gate. If we’re not buying rocket launchers, what will we be buying? So far, Young isn’t saying.